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Spotify Wrapped 2023: What Gives It “Hype” ?

The popular music platform Spotify recently released Spotify Wrapped Stories which highly intrigued the millions of music enthusiasts with the diverse features added.

On November 29th, the famous music platform Spotify released its highly anticipated annual feature, Spotify Wrapped. As in previous years, this feature offers almost 574 million music enthusiasts a comprehensive overview of their listening habits, presenting a collection of shareable stats, including their top artists, songs, and podcasts by providing them with personalized insights. Spotify Wrapped also offers users a customized playlist with a hundred of their most-listened songs, along with the other popular songs of the year.

That doesn’t mean Spotify didn’t add brand-new features to capture its users and enhance its platform, however. This year, the platform introduced “Sound Town,” which displays a virtual city, matching the users with a location on Earth based on their listening habits based on the artists and songs they listened to throughout the year. The user comments demonstrate a mix of confusion and satisfaction, as this unique specialty sets Spotify apart from other platforms since it provides you with a designated city that compromises your music taste. In addition to "Sound Town,” Spotify introduced the "Me in 2023" feature, which is similar to the “Music Personality” feature seen in 2022 Wrapped. This new feature connects your listening patterns with the 12 personality types that were previously decided by the stream. These personality types include diverse characteristics such as hypnotist, fanatic, luminary, and shapeshifter. For instance, being labeled a fanatic implies that more than a third of your listening is made up of your top artist.

Music Personality Feature of Spotify Wrapped

As the old users of Spotify might have been accustomed to, each year, Spotify Wrapped updates itself, enabling users to compare their results between different years and share them on social media with their friends. At the end of the Spotify Wrapped stories, the users are presented with a card that can be shared via social media, which contains the top artists, top songs, top genres, and the total minutes listened to by the user.

Personalized Card for Spotify Users

Are these the only aspects of Spotify that are offered to its users? Absolutely not. If that were the case, Spotify Wrapped wouldn’t be that “hype” among its users. Spotify offers a variety of features in its Spotify Wrapped stories, making it more than just a temporary trend among its users. Other than the highly spoken features this year, you can also take out other personalized information from your Spotify Wrapped stories. You can view your five most-listened artists while viewing the months during which your listening to each artist reached its peak, along with your most-listened songs and genres. In addition, if you were intrigued by listening to podcasts this year, Spotify Wrapped stories also include the top podcasts you listened to throughout the year with the minutes you spent along them. Once you’ve completed viewing all the stories on Spotify Wrapped, you can further access a playlist named “Your Top Songs 2023,” containing the hundred songs you listened to the most this year that were just created for you. This playlist, exclusively generated for each user, adds an extra layer of personalization to your Spotify Wrapped experience.

Spotify Wrapped Stories, as described by the platform as “a celebration of the real, the realer, and the realest listening moments that defined our year,” is such a feature of Spotify that almost every user waits impatiently and eagerly for its release. It compiles a set of information that the music listeners not only desire to keep but also share with others while admiring the catchy songs that they listened to in 2023.

The reason why Spotify Wrapped is that “hype” among its users is undoubtedly not limited to all these features. Spotify has added lots of new features to its platform this year that caused music enthusiasts to wait even more excitedly for what will happen in the following years. And ultimately, they need to wait for Spotify to clarify their questions until next year…

Works Cited

Kircher, Madison Malone. "Why Does Spotify Think I Belong in Burlington?" The New York Times, 30 Nov. 2023. Accessed 5 Dec. 2023.

Roth, Emma. "Spotify Wrapped 2023 assigns you a 'sound town' based on your music taste." The Verge, 29 Nov. 2023. Accessed 5 Dec. 2023.

"2023 Wrapped." Newsroom Spotify, 2023. Accessed 5 Dec. 2023.


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